According to SEO News, online competition amongst businesses can only get tighter and tougher. Thus, social media marketing should come up with out-of-the-box strategies. One way to do that is by making your website more user-friendly.Since Twitter and Facebook are the most popular platforms on the league of social media, advertising your products and services through them has been proven potent in luring consumers in. Create constant activity in your website by posting witty articles, informative blog posts, unforgettable images, or a compelling video.Word-of-mouth is a proven effective marketing strategy. Inspiring and innovative posts get re-posted, re-tweeted, re-pinned, and shared in networking sites, thus increasing the chances of being seen by a wider scope of audience and potential clients.You can also include social buttons on your website to create an impression that your website is worth visiting.