"In her article published in huffingtonpost.com, R. Kay Green talks about the importance of online branding in today's marketing environment. Ms. Green says today's customers associate online visibility with credibility. She then lists seven ways on how a business can make its online presence felt more strongly by using several Internet applications. With more and more people using the Internet each day, and with around 83% of Internet users making purchases online, a business' online presence has certainly become critical to its success. This is particularly true in a highly competitive business environment such as that in Sacramento, California. For this reason, businesses can benefit greatly from the services of Sacramento marketing professionals specializing in the digital market."