SEO has gone social. The social capital of your content combined with your social media presence now plays an important role in your search engine ranking. Yes, content is still the main ingredient in a successful Sacramento internet marketing campaign, but social media channels are the fuel that help spread the content.In the past, SEO strategies relied heavily on link building. Today, link building alone will no longer get you that much-coveted â¤½Page 1â¤ ranking. Google now requires social proof and support. Why? Too many SEO agencies have been using link building as a black-hat method, and Google needed to find a way to improve the relevance of their results. Social influence is more difficult to navigate and manipulate than link building, and Google is fully aware of this.