"Are we effectively communicating what we can do for customers?Once you have your online customersâ¤™ needs sorted out, the burden to effectively communicate what your business can do for those needs is on you. â¤˝Effectivelyâ¤ is emphasized because it is the single most important standard for choosing what to do as you move forward. It shapes everythingâ¤”the type and quality of your content, your interactions with your customers, and your need for Sacramento social media marketing. All of these goals should point towards effective communication.Do our customers feel the need and the desire to keep the conversation going?This final question sums up what all three questions are about: having a conversation with your customers. In essence, thatâ¤™s whatâ¤™s been forgotten in recent years, the fact that true engagement relies on the human brain and its desire for meaningful interaction."