"Arguably, social networking sites are so integrated in everyday life that even entire companies use them to facilitate sales and to interact with their customers. However, as an article from the Washington Times pointed out, these companies can also benefit from social media marketing. Expanding one's customer base and contacts is only a side-effect of becoming more renowned in the Internet. Social media marketing is a rather tricky business since it is a long-term marketing strategy that doesn't immediately demonstrate a return in investment. Only a few Internet marketing firms, like Sacramento Marketing Labs, can provide reliable social media marketing services that go through a stringent, step-by-step process of consultation and implementation. This is understandable since, much like any marketing strategy, social media marketing leaves little room for mistakes."